Search Engine Optimisation
With plenty of information readily available online, consumers have changed the way they make their purchases. Instead of just believing an ad they’ve seen or heard, or relying on the recommendation of a friend, they go online to research on a product or service before finally deciding to spend on it.
With so many options available to online users, it’s easy for your website to get lost among the herd and not get noticed by your target market. One of the reasons people go online is for convenience, and if customers can’t readily find you, they’ll go to any of your competitors that are easily visible to them. To make sure you stand out from the crowd, make sure your website has effective SEO in place.
Search Engine Optimisation, or SEO, is the process of optimising website content to rank at the top of search engine results. Presently, Google is the most utilised search engine in the world. Where Google goes, other search engines tend to follow. Google is most likely the platform used by your prospects when they look for products or services that you offer. So, what does it take to be on the first page of Google search results?
Google responds to content, but not just any content. The content, regardless if it’s text, photo captions, video descriptions, or other types, must be optimised and should contain the words and phrases your target audience commonly uses when they search online. With a good balance of the most effective keywords, your site can rank high in the search results.
Optimise With Red Ape Media
SEO is a complex process. Apart from extensive keyword research and analysis, there is also the matter of making sure you are able to optimise your site in compliance with Google’s constantly changing policies and algorithms.
At Red Ape Media, the first thing we do is complete an audit for your website. This assessment, combined with the research we conduct about your industry and your competitors, allows us to develop SEO strategies that are compliant with Google’s latest policies while fully meeting your specific web marketing needs.
In addition to expert assessment and planning, our SEO strategies include writing the content for your web pages, establishing a blog and writing for it, and integrating your site’s content with your company’s social media accounts.
To learn more about Search Engine Optimisation and how it plays a significant role in your online marketing efforts, contact Red Ape Media at 1-604-398-8854.