Advertising is slowly losing its powerful grip over the average consumer. Television ads can be skipped, print ads ignored, and even the ubiquitous online banners that sprout whenever one surfs the Internet can be closed. Most customers feel that mere advertising material is irrelevant to them, and they would rather look for honest information on whatever products or services they are interested in. Businesses need to get creative with their promotions and find ways for consumers to engage with them.
It is from this pressing need for smart and innovative promotion that content marketing was created.
What Is Content Marketing?
Content marketing is a type of marketing approach that focuses on the creation and publication of content that holds informative value to a defined consumer base. To put it simply, content marketing is all about educating the target audience. By sharing valuable knowledge with buyers, businesses significantly improve the way their prospects see them and are likely to convert the prospects into real customers.
Content marketing comes in many forms, but generally all of them are made for online publication. Articles, blog posts, infographics, videos, and other similar formats can hold relevant marketing content.
Why do you need Content Marketing?
Buyers, especially the Internet-savvy ones, are wizening up and tend to avoid traditional forms of advertising. More consumers are referring to the Web for information regarding products and services before making a purchase. As your prospects scour the Internet for information, would it not be great to have content that refers buyers to your products or services? Content marketing is a more subtle approach to advertising, and the information shared by such content is often appreciated by consumers.
How do you do content Marketing?
There is a science to content marketing, which boils down to a single factor: the published content needs to be relevant enough for prospects to genuinely feel interested about. To that end, content marketing will involve a lot of research and studying of your own customers in order to learn what kind of content they want to see.
Once you have confirmed what your prospects want, you will then have to produce quality content that addresses their information needs. While this might sound rather easy compared to the actual research, it is quite difficult to come up with innovative and smart content without the requisite creative skills.
Why Choose Red Ape Media?
Red Ape Mediaís team has the skills and experience necessary to produce superior marketing content material. We also possess the insight to truly understand your customers and fine-tune your content to suit them. By combining content marketing with other forms of online marketing, such as social media marketing, we can further reinforce your brandís image online.
For a consultation with the team at Red Ape Media, call 604-398-8854 or click here.